Unlock Your Brand’s
True Potential!
Create a brand your customers
will understand and love!
- Mental positioning
- First-to-mind
- Clarify your message
Brands are coded fields of consciousness and operate on an implicit level. We developed a strategy tool to view your brand from the psychological perception position of a consumer.
Knowing the crucial inner-psychic processes will give you clarity on how to position and code your brand to be successful in the long run.
About.
Thomas Zerlauth is a depth-psychologically oriented brand strategist. He has worked for over 20 years as a brand developer in the luxury hotel and health industry. As a psychotherapeutically trained coach and instructional trainer, he published several standard works on NLP, mental training, mindfulness and perception as early as the mid-1990s.
He defines brands as multidimensional and coded frames of meaning that operate particularly in the unconscious and radiate indirectly.
He founded MarkenSprint® and is running his own branding company in Austria, Switzerland and Thailand (decoded™).
Super geniales Branding!
Raoul Bracht
CEO Liebscher Bracht Schmerzspezialisten
Eye-opening mental positioning and understanding the concept of "brand codes".
Marketing & Global Branding
Thai Airways
Absolutely love the branding and brand essence projects (2009 till 2021) you did for us!
Karina Stewart
Kamalaya Wellness Sanctuary